Strativest CapitalSTRATIVEST RESEARCH
Independent research · Est. October 2026
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Stock X-Ray · Consumer Discretionary · S&P 500 Full Coverage — Phase 1

Ford Motor Company (F)

X-Ray dated Oct 28, 2026 · Share price as of Oct 28, 2026 intraday, when the valuation snapshot was captured · Financials from SEC filings (EDGAR) · Valuation multiples from a labelled secondary source
The verdict — valuation label: UNDERVALUED

Forward P/E is 6.71x against a peer median of 10.16x, a ratio of 0.66x — well below the 0.90x undervalued line — with trailing P/E not reported (shown as n/a on the statistics page) and PEG 0.26. Latest-quarter revenue grew 6.4% year over year (PRIMARY, EDGAR), above the cluster median, so the value-trap check passes: revenue is not shrinking and the cluster median is positive. Delivered demand check: the Autos, parts & leisure group's median growth was 5.7% year over year — demand steady, and Ford is growing a little faster than that pace.

6.7×
Forward P/E — price vs next year’s expected earnings (secondary source)
10.2×
Peer median forward P/E — closest comparable companies
—
Trailing P/E — price vs the last twelve months of earnings
0.2×
Price / sales

What would change this label: Move to FAIRLY PRICED if the forward P/E rises to about 9.1x or above (0.90x the peer median) at unchanged estimates, or if revenue growth falls below 0% year over year for two quarters. Move further from fair value if revenue growth rises above 10% year over year while the forward multiple stays below 7x.

In simple words

Ford makes cars, trucks and commercial vehicles, including a growing electric range. Its shares cost about 7 times next year's expected profit, less than similar companies at about 10 times, and its sales grew about 6% in the latest quarter. On the numbers it has delivered, the shares look cheap rather than expensive.

Words we use, in plain English: P/E ratio — the share price divided by earnings per share; how many dollars you pay for one dollar of yearly profit. Forward P/E — the same, using next year’s expected earnings. Free cash flow — cash a company has left after running the business and buying equipment. TTM — the last twelve months. Drawdown — the worst fall from a peak to the low after it.
The share price vs the market — six years
Ford Motor Company (F)S&P 500 (SPY)
711512303103892021202220232024202520262020-09-012026-10-27

Both lines start at 100 on 2020-09-01. Over the full window Ford Motor Company returned +71.45% and the S&P 500 +118.28% (price returns; dividends not reinvested). Worst peak-to-trough fall for Ford Motor Company: -65.5% (2022-01-14 to 2025-04-08). Source: Nasdaq official daily history.

What the label rests on

Forward P/E is 6.71x against a peer median of 10.16x, a ratio of 0.66x — well below the 0.90x undervalued line — with trailing P/E not reported (shown as n/a on the statistics page) and PEG 0.26. Latest-quarter revenue grew 6.4% year over year (PRIMARY, EDGAR), above the cluster median, so the value-trap check passes: revenue is not shrinking and the cluster median is positive. Delivered demand check: the Autos, parts & leisure group's median growth was 5.7% year over year — demand steady, and Ford is growing a little faster than that pace. The company’s forward P/E is 6.7× against a peer median of 10.2×. Its own history: UNVERIFIED — no sourced range available. Sector demand read: Delivered demand check: the Autos, parts & leisure group's median latest-quarter revenue growth was 5.7% year over year (SEC filings) — demand steady. Ford grew 6.4%, a little faster than that median. Latest-quarter sales growth was +6.4% versus a year earlier (SEC filings).

CompanyPrice (Oct 28, 2026)Forward P/ETrailing P/E
Ford Motor Company (F)$11.776.7×—
GRMN$275.0025.8×26.4×
GM$80.425.7×19.0×
HAS$120.3318.1×17.9×
DECK$79.7910.2×10.5×
APTV$43.507.2×42.3×
Peer median10.2×

Multiples: stockanalysis.com (SECONDARY, S&P Global data), fetched Oct 28, 2026. Peer set chosen by sector; the median is the middle value of the set. The label and its numbers were recorded in the programme’s label registry on Oct 28, 2026 and will be scored at 6 and 12 months.

Sales, profit and cash

Sales and profit each quarter
SalesNet income (profit)
$0B$19B$38B$57BSep 2020Sep 2021Sep 2022Sep 2023Sep 2024Sep 2025Mar 2026

This company does not report a gross-profit line in its SEC facts (normal for banks, payment networks and some health insurers), so profit is shown as net income instead — gross margin is marked UNVERIFIED-absent rather than estimated.

Cash left over each quarter (free cash flow)
PositiveNegative
$-10B$0B$10BSep 2020Sep 2021Sep 2022Sep 2023Sep 2024Sep 2025Mar 2026

Free cash flow = cash from operations minus spending on plant and equipment, both from the company’s SEC cash-flow statement. Gaps are quarters where that spending line is not separately tagged in the filings — shown as gaps, never estimated.

QuarterSalesGross marginNet incomeEPS (GAAP, diluted)Free cash flow
Q/E Mar 2026
2026-03-31
$43.3B—$2.5B0.63$-1.1B
Q/E Dec 2025
2025-12-31
$45.9B—$-11.1B—$1.1B
Q/E Sep 2025
2025-09-30
$50.5B—$2.4B0.60$5.3B
Q/E Jun 2025
2025-06-30
$50.2B—$-36M-0.01$4.2B
Q/E Mar 2025
2025-03-31
$40.7B—$471M0.12$1.9B
Q/E Dec 2024
2024-12-31
$48.2B—$1.8B—$530M
Q/E Sep 2024
2024-09-30
$46.2B—$892M0.22$3.5B
Q/E Jun 2024
2024-06-30
$47.8B—$1.8B0.46$3.4B
Q/E Mar 2024
2024-03-31
$42.8B—$1.3B0.33$-709M
Q/E Dec 2023
2023-12-31
$46.0B—$-526M—$197M
Q/E Sep 2023
2023-09-30
$43.8B—$1.2B0.30$2.4B
Q/E Jun 2023
2023-06-30
$45.0B—$1.9B0.47$3.1B

The last twelve reported quarters. Full 23-quarter history sits in the data pack behind this page. A dash means the figure is not tagged as a standalone quarter in the company’s SEC facts (the usual case is the fourth quarter, which many companies only report inside the full-year filing) — it is missing, not zero.

Earnings: getting better or worse?

Each box is one quarter’s earnings per share (EPS). Green means EPS was higher than the same quarter a year earlier; red means lower; a dash means the figure is not tagged in the filings.

Jun 2022
0.16
Sep 2022
-0.21
Dec 2022
—
Mar 2023
0.44
Jun 2023
0.47
Sep 2023
0.30
Dec 2023
—
Mar 2024
0.33
Jun 2024
0.46
Sep 2024
0.22
Dec 2024
—
Mar 2025
0.12
Jun 2025
-0.01
Sep 2025
0.60
Dec 2025
—
Mar 2026
0.63

Basis: GAAP diluted EPS from SEC company facts, compared with the same quarter a year earlier.

Key facts

ItemValue
Company (legal name in filings)FORD MOTOR CO
Chief executiveJim Farley (source: https://media.ford.com/content/fordmedia/fsa/en/people/james-d--farley--jr-.html)
SectorConsumer Discretionary — Automobile Manufacturers — makes and sells cars, trucks, SUVs and commercial vehicles
Share price (Oct 28, 2026)$11.77
Market value (market cap)$47.7B — share price times shares outstanding of 4,071,000,000 (SEC filings; SEC EDGAR WeightedAverageNumberOfDilutedSharesOutstanding (latest quarter; dei EntityCommonStockSharesOutstanding series is stale for this filer))
Sales, last twelve months$189.9B
Net income, last twelve months$-6.1B
Free cash flow, last twelve months$9.5B
Latest reported quarterQ/E Mar 2026 (of 23 quarters in the data pack)
Six-year price return vs S&P 500+71.45% vs +118.28%
Worst peak-to-trough fall-65.5% (2022-01-14 to 2025-04-08)

What we could not verify

  • Gross profit / gross margin: not tagged as a standalone line in this company's EDGAR company facts (common for banks, payment networks and some healthcare payers) — shown as UNVERIFIED-absent; the page charts revenue and net income instead.
  • TTM GAAP diluted EPS could not be summed from company facts because at least one of the last four quarters (typically Q4) has no standalone tagged EPS; trailing P/E is therefore taken from the labelled secondary source in valuation_label.md.
  • Own-history P/E range not yet compiled for this company in the Phase 1 batch run; the label rests on peer-median, growth and PEG evidence.
  • Trailing P/E was not reported: the statistics page showed the PE Ratio as n/a, so the label rests on the forward P/E, PEG and growth evidence.
  • Guidance record (each quarter scored against the guidance the company gave the quarter before) is not yet compiled for this company — it is a Phase 2 layer. The earnings strip below therefore uses reported EPS versus a year earlier, which is fully sourced from filings.

The IT factor — the most exciting thing the market is overlooking — is not assessed on an X-Ray page. It belongs to the Deep Dive (Phase 2), where it gets the evidence standard it needs. Leadership-era scoring (the six years split by chief executive) is likewise a Phase 2 layer; this page names the current chief executive only, from a sourced profile.

Sources

  • SEC EDGAR submissions — Filing index; company legal name. https://data.sec.gov/submissions/CIK0000037996.json
  • SEC EDGAR company facts — Quarterly financial spine: revenue, gross profit, net income, GAAP diluted EPS, operating cash flow, PP&E capex, buybacks, dividends, diluted shares. https://data.sec.gov/api/xbrl/companyfacts/CIK0000037996.json
  • Nasdaq official daily history — Daily closes for the company; SPY (assetclass=etf) saved as raw/nasdaq_spy_raw.json over identical dates. https://api.nasdaq.com/api/quote/F/historical?assetclass=stocks
  • Valuation multiples and peer figures — stockanalysis.com (SECONDARY, S&P Global data), fetched Oct 28, 2026; see valuation_label.md in the data pack.

Conventions: earliest-filed value per period, as first reported; cash-flow years-to-date differenced quarter by quarter; EPS never differenced; free cash flow = operating cash flow minus plant-and-equipment spending. This page is a dated snapshot — updates are new versions, never silent edits.

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