Alphabet Inc. (Class C) (GOOG)
Forward P/E is 23.92x against a peer median of 18.60x, a ratio of 1.29x — above the fair range — with trailing P/E 16.06x and PEG not published. Latest-quarter revenue grew 24.2% year over year (PRIMARY, EDGAR), below the cluster median pace, so the premium is not paid for by delivered growth that outruns peers. Delivered demand check: the Interactive media & advertising group's median growth was 39.5% year over year — demand rising, and Alphabet grew more slowly than that median.
What would change this label: Move to FAIRLY PRICED if the forward P/E compresses to about 21.4x or below (1.15x the peer median) at unchanged estimates, or if revenue growth rises above 39.5% year over year for two quarters. Move to UNDERVALUED if the forward P/E compresses to about 16.7x or below (0.90x the peer median) while revenue growth stays above 20% year over year.
Alphabet runs Google search, YouTube and a large online advertising business. Its shares cost about 29% more per dollar of expected profit than similar companies, while its sales grew more slowly than the group median. That makes the shares look overvalued — a good business, with the price a step ahead of what it has delivered.
Both lines start at 100 on 2020-09-01. Over the full window Alphabet Inc. (Class C) returned +281.56% and the S&P 500 +118.28% (price returns; dividends not reinvested). Worst peak-to-trough fall for Alphabet Inc. (Class C): -44.6% (2021-11-18 to 2022-11-03). Source: Nasdaq official daily history.
What the label rests on
Forward P/E is 23.92x against a peer median of 18.60x, a ratio of 1.29x — above the fair range — with trailing P/E 16.06x and PEG not published. Latest-quarter revenue grew 24.2% year over year (PRIMARY, EDGAR), below the cluster median pace, so the premium is not paid for by delivered growth that outruns peers. Delivered demand check: the Interactive media & advertising group's median growth was 39.5% year over year — demand rising, and Alphabet grew more slowly than that median. The company’s forward P/E is 23.9× against a peer median of 18.6×. Its own history: UNVERIFIED — no sourced range available. Sector demand read: Delivered demand check: the Interactive media & advertising group's median latest-quarter revenue growth was 39.5% year over year (SEC filings) — demand rising. Alphabet grew at 24.2%, below that median. Latest-quarter sales growth was +24.2% versus a year earlier (SEC filings).
| Company | Price (Oct 28, 2026) | Forward P/E | Trailing P/E |
|---|---|---|---|
| Alphabet Inc. (Class C) (GOOG) | $320.17 | 23.9× | 16.1× |
| GOOGL | — | 24.2× | 16.2× |
| META | — | 18.6× | 20.9× |
| APP | — | 14.4× | 19.8× |
| RDDT | — | 22.4× | 31.6× |
| OMC | — | 7.2× | 30.0× |
| Peer median | 18.6× |
Multiples: stockanalysis.com (SECONDARY, S&P Global data), fetched Oct 28, 2026. Peer set chosen by sector; the median is the middle value of the set. The label and its numbers were recorded in the programme’s label registry on Oct 28, 2026 and will be scored at 6 and 12 months.
Sales, profit and cash
This company does not report a gross-profit line in its SEC facts (normal for banks, payment networks and some health insurers), so profit is shown as net income instead — gross margin is marked UNVERIFIED-absent rather than estimated.
Free cash flow = cash from operations minus spending on plant and equipment, both from the company’s SEC cash-flow statement. Gaps are quarters where that spending line is not separately tagged in the filings — shown as gaps, never estimated.
| Quarter | Sales | Gross margin | Net income | EPS (GAAP, diluted) | Free cash flow |
|---|---|---|---|---|---|
| Q/E Jun 2026 2026-06-30 | $119.8B | — | $112.2B | 9.11 | $-5.9B |
| Q/E Mar 2026 2026-03-31 | $109.9B | — | $62.6B | 5.11 | $10.1B |
| Q/E Dec 2025 2025-12-31 | $113.8B | — | $34.5B | — | $24.6B |
| Q/E Sep 2025 2025-09-30 | $102.3B | — | $35.0B | 2.87 | $24.5B |
| Q/E Jun 2025 2025-06-30 | $96.4B | — | $28.2B | 2.31 | $5.3B |
| Q/E Mar 2025 2025-03-31 | $90.2B | — | $34.5B | 2.81 | $19.0B |
| Q/E Dec 2024 2024-12-31 | $96.5B | — | $26.5B | — | $24.8B |
| Q/E Sep 2024 2024-09-30 | $88.3B | — | $26.3B | 2.12 | $17.6B |
| Q/E Jun 2024 2024-06-30 | $84.7B | — | $23.6B | 1.89 | $13.5B |
| Q/E Mar 2024 2024-03-31 | $80.5B | — | $23.7B | 1.89 | $16.8B |
| Q/E Dec 2023 2023-12-31 | $86.3B | — | $20.7B | — | $7.9B |
| Q/E Sep 2023 2023-09-30 | $76.7B | — | $19.7B | 1.55 | $22.6B |
The last twelve reported quarters. Full 24-quarter history sits in the data pack behind this page. A dash means the figure is not tagged as a standalone quarter in the company’s SEC facts (the usual case is the fourth quarter, which many companies only report inside the full-year filing) — it is missing, not zero.
Earnings: getting better or worse?
Each box is one quarter’s earnings per share (EPS). Green means EPS was higher than the same quarter a year earlier; red means lower; a dash means the figure is not tagged in the filings.
Basis: GAAP diluted EPS from SEC company facts, compared with the same quarter a year earlier.
Key facts
| Item | Value |
|---|---|
| Company (legal name in filings) | Alphabet Inc. |
| Chief executive | Sundar Pichai (source: https://en.wikipedia.org/wiki/Alphabet_Inc) |
| Sector | Communication Services — Interactive Media & Services — runs search, online advertising and video services |
| Share price (Oct 28, 2026) | $320.17 |
| Market value (market cap) | $3.90T — share price times shares outstanding of 12,309,000,000 (SEC filings; SEC EDGAR WeightedAverageNumberOfDilutedSharesOutstanding (latest quarter; dei EntityCommonStockSharesOutstanding series is stale for this filer)) |
| Sales, last twelve months | $445.9B |
| Net income, last twelve months | $244.2B |
| Free cash flow, last twelve months | $53.3B |
| Latest reported quarter | Q/E Jun 2026 (of 24 quarters in the data pack) |
| Six-year price return vs S&P 500 | +281.56% vs +118.28% |
| Worst peak-to-trough fall | -44.6% (2021-11-18 to 2022-11-03) |
What we could not verify
- Gross profit / gross margin: not tagged as a standalone line in this company's EDGAR company facts (common for banks, payment networks and some healthcare payers) — shown as UNVERIFIED-absent; the page charts revenue and net income instead.
- TTM GAAP diluted EPS could not be summed from company facts because at least one of the last four quarters (typically Q4) has no standalone tagged EPS; trailing P/E is therefore taken from the labelled secondary source in valuation_label.md.
- Own-history P/E range not yet compiled for this company in the Phase 1 batch run; the label rests on peer-median, growth and PEG evidence.
- PEG Ratio shown as n/a on statistics page; set to null.
- Guidance record (each quarter scored against the guidance the company gave the quarter before) is not yet compiled for this company — it is a Phase 2 layer. The earnings strip below therefore uses reported EPS versus a year earlier, which is fully sourced from filings.
The IT factor — the most exciting thing the market is overlooking — is not assessed on an X-Ray page. It belongs to the Deep Dive (Phase 2), where it gets the evidence standard it needs. Leadership-era scoring (the six years split by chief executive) is likewise a Phase 2 layer; this page names the current chief executive only, from a sourced profile.
Sources
- SEC EDGAR submissions — Filing index; company legal name.
https://data.sec.gov/submissions/CIK0001652044.json - SEC EDGAR company facts — Quarterly financial spine: revenue, gross profit, net income, GAAP diluted EPS, operating cash flow, PP&E capex, buybacks, dividends, diluted shares.
https://data.sec.gov/api/xbrl/companyfacts/CIK0001652044.json - Nasdaq official daily history — Daily closes for the company; SPY (assetclass=etf) saved as raw/nasdaq_spy_raw.json over identical dates.
https://api.nasdaq.com/api/quote/GOOG/historical?assetclass=stocks - Valuation multiples and peer figures — stockanalysis.com (SECONDARY, S&P Global data), fetched Oct 28, 2026; see valuation_label.md in the data pack.
Conventions: earliest-filed value per period, as first reported; cash-flow years-to-date differenced quarter by quarter; EPS never differenced; free cash flow = operating cash flow minus plant-and-equipment spending. This page is a dated snapshot — updates are new versions, never silent edits.